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From time-to-time, we get questions about how to improve app retention, the best place to spend time/money on marketing and how to figure out why people are uninstalling an app. Most of the time, it comes down to digging into the analytics (or installing analytics to begin with).
So if you are wondering how to take your app to the next level, this list of best app analytics tools will give you the data to help you understand how people are using your app, where the pain points are and how to make your app the best it can be.
Many beginning app developers only look at downloads and revenue. That is a good start, but there is so much more going on behind those numbers.
These app analytics tools will give you access to the detailed data…
1. Flurry (Yahoo Mobile Development Suite)
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Flurry is one of the oldest and most respected app analytics platforms on the market today. No wonder Yahoo decided to buy them.
Since Flurry also has an ad network, you can get metrics on your ad performance and detailed user acquisition reports. They have solutions for any mobile device, not just iOS and Android.
Their lightweight SDK is easy to install and you can start getting data right away. Get access to their user documentation here.
Cost: Free
Platforms: iOS, Android, Windows Phone, Blackberry, Mobile Web
2. Google Mobile Analytics
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When you think of analytics, you probably think of Google first..especially if you have a website. Oddly enough, they were a little late to the game, back in 2012.
Luckily, if you do use GA for your website, you can also get your app analytics in the same dashboard.
The Mobile Analytics website also has a few success stories that illustrate the importance of using analytics to maximize the results you are getting from your app.
It also integrates with AdMob, making it easy to see how well your paid campaigns are doing.
Cost: Free
Platforms: iOS, Android
3. Apple App Analytics
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It took awhile, but Apple finally launched their analytics platform in iTunes Connect. To see the entire WWDC announcement presentation, go here.
A few of the key features are:
- Filters – You can filter metrics by things like app version or iOS version. Makes it easier to drill down to see which segments you are doing well in.
- Sources – Some basic tools for measuring the results from paid and organic traffic sources.
- Retention – Since retention is a key signal of how good your app is, understanding how long people are sticking around is vital to your success.
The tool is very limited, compared to other tools on this list. However, it is nice to be able to get some key metrics without leaving your iTunes Dashboard.
You can get the complete user guide here.
Cost: Free
Platform: iOS
4. Apsalar
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Apsalar is focused more on advertising attribution. This gives to a good look at your marketing ROI.
Find out which marketing campaigns are working and which ones you need to drop. They also offer great marketing tools like SmartTags, which give you more detailed analysis of your marketing efforts.
Cost: Free
Platforms: iOS, Android
5. Mixpanel
One of the biggest advertised benefits of Mixpanel is that non-technical people can easily create custom queries, without knowing SQL. The powerful interface allows you to segment your users and see which segments are working best.
The video above does a good job of explaining this capability.
Cost: Free and paid options (depends on number of data points)
Platforms: iOS, Android
6. Amplitude
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Here is a quote from their website about what they help customers do:
“We enable companies to dive into their behavioral data like never before, accessing what we’ve dubbed the behavioral layer: the rich layer between reporting dashboards and raw data which reveals deep, dynamic patterns of user behavior. Unlocking this layer is the key to driving growth.”
They have some very useful analytics such as:
- Funnel visualization
- Retention
- Unlimited timelines
- User flows
- Segmentation
- Behavioral Cohorts
- And more
Cost: Free and paid options (based on events)
Platforms: iOS, Android, JavaScript, Unity, Segment
7. Countly
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Countly markets themselves as an enterprise solution, but they also have free and lower priced solutions starting at $60 per month. Their real-time dashboard is easy to read and gives you access to the data you need, at a glance.
On top of standard analytics, you can see in-app purchase data. They also claim to have SDKs for more platforms than any other analytics solution.
Cost: Free and paid options
Platforms: iOS, Android, Windows Phone, Unity, Blackberry, Mac and more
8. Appsee
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Appsee provides a slightly different analytics offering from the other companies mentioned above. They allow you to record user sessions and see heatmaps.
One area in which this can be particularly useful is in crash reports. See exactly what a user was doing before a crash happened.
This is all on top of the usual analytics metrics that you can get on other platforms.
Cost: Free trial
Platforms: iOS, Android
9. Localytics
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Last, but certainly not least, we have Localytics. They provide many of the function listed above, so it really comes down to preference and which app analytics tool you like best.
Their platform provides real-time analytics, remarketing data, attribution and more. Their messaging features seem to set them apart from the crowd, so if you are interested in this function, you should check them out.
Cost: Free and paid options
Platforms: iOS, Android, Windows Phone, BlackBerry, Mobile Web
Conclusion
At least one of these platforms will suit your needs and budget, but it is nice to have options. Take some time to examine each one and find out which one works best for you.
Which is your favorite analytics platform? Let us know in the comments below…
The post 9 App Analytics Tools Every App Developer Must Know About appeared first on How to Make An App - Bluecloud Solutions - App Marketing.